Richie Rich talks "Popluxe"

Richie Rich (wearing a leather vest from Islaet's A/W 2010 collection) attended the party for Marc Ecko Cut & Sew's trippy new Lindsay Lohan-as-hologram ad campaign. Photo by Jemal Countess/Getty ImagesWhen asked about the his solo debut runway show, which is on 9/9 at  9pm (the opening night of IMG's Mercedes Benz Fashion Week), he described his line as "razzle-dazzle," with the theme "Popluxe."