Analysis of Pixie Lott - All About Tonight (Using Goodwin's points)

halmakeup Mart 13, 2021

Pixie Lott – All About Tonight:

The video that I am going to be deconstructing using Goodwin’s points is Pixie Lott’s new single “All About Tonight” as it demonstrates genre characteristics, relationships between lyrics and visual and depicts stage performance. I chose to analyse this particular video as there are some visual ideas that I am hoping to replicate and create myself.

1. Music videos demonstrate genre characteristics

When the video reaches 45 seconds Pixie Lott’s dance routine appears on screen where her moves are sharp, elegant and fast paced due to the frames changing and being cut quickly. Each of the many dance routines that Pixie performs throughout her music video shows an element of electropop and dance-pop which are the genre characteristics of her video.

2. There is a relationship between lyrics and visuals

"You can feel the heartbeat/

tomorrow doesn't matter when you're

moving your feet"

Throughout the music video there is a distinct relationship betweenthe lyrics and visuals as they are amplified. For example, in the chorus Pixie sings “Yeah the night is alive, you can feel the heartbeat, let’s just go with the flow, we’ve been working all week, tomorrow doesn’t matter when your moving your feet, it’s all about tonight.” When you watch the dance routine to the lyrics she’s singing you begin to see how she dances according to what she says. For the lyric “you can feel the heartbeat” she places her hand across her heart to depict the phrase. Additionally, she does the same when she sings “tomorrow doesn’t matter when you’re moving your feet” as she starts to lift her feet into the air and point down towards it; lyrics and visuals work nicely together.

3. There is a relationship between music and visuals

The video begins with a light electro upbeat tune for the introduction of the song which sounds as if the beat is going to increase as the song progresses. This goes together with the vibrant, bright, slightly faded images, that is, features of Pixie’s face and the night life setting of America as they fade into each other in the subsequent shots. Both sound and vision work well together here.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.

Pixie is greatly promoted as she is portrayed as being the main person of the video. Clearly, she is represented by the use of close ups of her face and some areas of her physique. The close ups of the singers face allows the audience to connect with her as they feed off her emotions and facial expressions. Particular close ups depict her sweetness and lovability as she beams into the camera showing off a friendly, warm smile which is a continuing motif throughout the video and we immediately remember that is she is a young, sweet girl having fun.

Notice the bright lighting beaming onto Pixie’s face, exaggerating her features – giving the impression that she is a joyful person and we feel her cheerfulness.

(At 1:10)

Notice the mixture between the high and low key lighting which is projected across the singer’s face which slightly contradicts the previous close up. Here we see a more sassy, rock – chick persona as she looks less sweet and more mischievous.

(At 1:19)

5. There is frequently reference to notion of looking and voyeuristic treatment of the female body.

The video often focuses on many close ups of Pixie’s body – not only her facial features, but particularly focusing on her legs. Using her as a traditional role as a sex object. According to reports, in music videos and advertising, women’s bodies are used sexually and focused on by using close up’s to sell the product as it will capture audiences attention hence why in this music video, the camera continually focuses on Pixie’s legs to flaunt them to the audience.